Strategy

TRU Innovation Promo gets the first look inside the new Toys ‘R’ Us vision of retail marketing. By Dan Hanover, Managing Editor More

Getting Labeled

In the Old Days, Rock Legends like Mick Jagger and Sting Would Sneer at Corporate Sponsorships. But it's a Brand New Day in the music business (as Sting proved last year with an album of that name marketed through a Jaguar commercial). Heck, even artistic "rebels" such as Lenny Kravitz are now receptive to sponsors for album releases and tours.... More

Other Hot Properties

The Fellowship of New Line Nov 1, 2001, 04:01 p.m. ET, Special Reports New Line Cinema's The Lord of the Rings has "landmark" written all over it. Buddy Up Aug 1, 2001, 10:04 a.m. ET, Special Reports Four is not a crowd in Jim Beam's prize pool. The brand this month wraps up a sweeps awarding a grand-prize trip for four friends... Changing Minds Jun 1, 2001, 03:29 p.m. ET, Special Reports While Batman may not appear to be getting older, marketers behind the Caped Crusader's licensing machine are getting wiser.  New... Mouse Trapping May 1, 2001, 03:29 p.m. ET, Special Reports Disney analyzes customers across business segments to build a better database.  Tinkerbell flies over the Magic Kingdom, trailing... Beer and Cheesecake May 1, 2001, 03:38 p.m. ET, Special Reports Playboy begins a promo push.  Playboy is getting Wicked. OK, perhaps ‘more wicked’ is a better phrase.  The New York City-based... Picture Perfect May 1, 2001, 03:29 p.m. ET, Special Reports Polaroid keeps with the teen theme as Backstreet Boys sponsor.  After a summer fling with Britney Spears last year, Cambridge, MA-based... Play Time Apr 1, 2001, 12:00 p.m. ET, Special Reports Hordes of product manufacturers, marketing directors, and entertainment property owners flooded Manhattan's lower Broadway in February for the... Harry Potter Pops Apr 1, 2001, 04:47 p.m. ET, Special Reports Coke's exclusive tie-in doesn't predict Hollywood's future.  Don't expect studios to start delivering one-partner projects despite the landmark... Reading Fundamentals Mar 1, 2001, 05:46 p.m. ET, Special Reports Finding money for marketing has always been a tough task in the adult book market.  High costs associated with author advances,... Reviving the Coach Potato Mar 1, 2001, 12:02 p.m. ET, Special Reports In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed.... Casting Away Mar 1, 2001, 12:06 p.m. ET, Special Reports Mention “Webcasting” and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts...