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		December 2001 November 2001 October 2001 September 2001 August 2001 July 2001 June 2001 May 2001 April 2001 March 2001 February 2001

		In the News
		Warped Views Riding the Brandwagon GAMES, CONTESTS, SWEEPSTAKES: Star Makers The Girls Are Back In Town Special Report: Cable Casting Special Report: Beyond the Music Special Report: Entertainment Overdrive

Feature Stories

Pump Up the Volume Best Buy's new marketing mantra? Make every promotion bigger and better than the last. By Dan Hanover, Managing Editor More

Whatever Works “I know this campaign is old, but I still think it's great.”  That's how one industry expert apologetically offered his nomination for Best Overall Promotion during judging for the PRO Awards 2001... More

Entertainment Properties Preview: Hollywood Connections It’s an interesting time to work in entertainment marketing. The proliferation of cable TV and the Internet has provided more tie-in opportunities, but the sluggish economy has made marketing budgets tighter and campaign accountability higher then ever. To that end, some brands are getting directly into the content-development business. (Make room for BMW, Mr. Mayer.) More

Related Articles

Practical Magic Nov 2, 2001, 04:15 p.m. ET, Entertainment Marketing Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party. Best-Promoted Brands of 2001 Oct 1, 2001, 12:40 p.m. ET, Special Reports “BUSINESS AS USUAL.” It's a phrase most-often used to put a positive spin on a tenuous situation, as in, “The bank called in... Family Affairs Jul 1, 2001, 09:45 a.m. ET, Special Reports After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based... Sole Survivor Apr 1, 2001, 01:33 p.m. ET, Special Reports After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based... Sneak Peek Feb 1, 2001, 10:14 a.m. ET, Special Reports PROMO previews upcoming entertainment properties for brands with tie-ins on their minds. Hollywood tie-ins used to be reserved strictly for large QSRs... Flare-Up at Burger King Jan 1, 2001, 10:07 a.m. ET, Special Reports Can a new marketing menu satiate consumers - and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain... I'm With the Band Dec 1, 2000, 01:13 p.m. ET, Special Reports EXCLUSIVE CONCERTS ARE THE LATEST RAGE IN EVENT STRATEGY. There's a new back beat to event-based marketing these days: Exclusive concerts with the... An Epidemic of Innovation Nov 1, 2000, 10:09 a.m. ET, Special Reports PRO Award 2000 winners took some chances and produced some very healthy results. Judges for the PRO Awards 2000 cheered when Momentum North America's... Promo's 50 Best-Promoted Brands Oct 1, 2000, 10:15 a.m. ET, Special Reports PROMO salutes 50 products, services, and properties making the most noteworthy marketing waves. Results are king. At the heart of every promotion... Homer Simpson, Cyberstar Aug 1, 2000, 11:57 a.m. ET, Special Reports Among entertainment properties, Twentieth Century Fox’s The Simpsons has always been a winner for tie-ins (just... All-Access Pass Sep 1, 2000, 01:25 p.m. ET, Special Reports SFX HAS SPENT THREE YEARS AMASSING A LIVE-ENTERTAINMENT EMPIRE. NOW IT WANTS TO PUT CORPORATE PARTNERS CENTER STAGE. Don't know what N Sync, Ozzy... The Plot Thickens Aug 1, 2000, 10:27 a.m. ET, Special Reports Street corners. Toll booths. Malls. Airplanes. Now movie theaters. The migration of promotion marketing into non-traditional venues rolls on, as brand... Rocketing to Success May 1, 2000, 01:29 p.m. ET, Special Reports EMCI broadened its stable beyond pop music in the 1980s by creating revolutionary promotional concepts in home video, videogames, and television. promo...